Pia Svejgaard Pedersen

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Introduction Abstract from master thesis “The Smiling Face of Power - about the breakthrough of the political blog in Denmark” - Pia Svejgaard Pedersen, 2006

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All over the world the blog has been heralded for its transforming and democratic potential. This transforming potential has by others been pointed out to be a threat to democracy. However, very few has investigated if blogs in practice is a new democratic form of communication, or if it is more likely to be a new strategic form of political communication. Professionally, the field is complex, and there is no consensus about the alleged deliberative potential of the political blogs, and their impact on democracy. When the Danish election for Parliament in 2005 was hastily announced, and election-themed blogs emerged all over the place, it looked like blogs would come into play for the first time in a Danish election. During the short election campaign, 52 candidates (5%) engaged in blog activity. Read abstract.