Walter Carl

About Me

I am an Assistant Professor in the Department of Communication Studies at Northeastern University with a joint appointment in the College of Business Administration, an Advisory Board Member for the Word of Mouth Marketing Association (WOMMA), and founder and Chief Research Officer at ChatThreads Corp., an innovative word of mouth research firm that provides independent, third-party measurement services and derives actionable insights from how WOM communication spreads among individuals and social networks. I received my Ph.D. from the University of Iowa and my master's degree from the University of North Carolina at Chapel Hill.

My Blogs

Team Members

WOM, Buzz, & Viral Marketing Communication FrankBenway jenniferoles Bek DietPepsi lsolomon Hillary kfalc tanyak Sapphiregurl Megan DavetheRave Psomas Katie Anne kenw PT Holly Kennie Swanson 11 more
Word-of-Mouth Communication Study  
Advanced Organizational Communication Jody Burrows KERandall Leigh Dominique_Francon Laura05 Bruce Wayne krista amanda732 Melissa Amanda N brooooo John Cass loves travel