Walter Carl

About Me

I am an Assistant Professor in the Department of Communication Studies at Northeastern University with a joint appointment in the College of Business Administration, an Advisory Board Member for the Word of Mouth Marketing Association (WOMMA), and founder and Chief Research Officer at ChatThreads Corp., an innovative word of mouth research firm that provides independent, third-party measurement services and derives actionable insights from how WOM communication spreads among individuals and social networks. I received my Ph.D. from the University of Iowa and my master's degree from the University of North Carolina at Chapel Hill.

My Blogs

Team Members

WOM, Buzz, & Viral Marketing Communication - Jennifer Oles NUlax17 Jesols Andrea Sapphiregurl DavetheRave Bek tanyak KERandall ericrocksmyworld Megan Kennie Swanson towey DietPepsi Anne couture Holly 11 more
Word-of-Mouth Communication Study  
Advanced Organizational Communication Leigh KERandall loves travel brooooo Amanda N Laura05 Dominique_Francon Bruce Wayne amanda732 John_Cass krista Jody Burrows Melissa